About
Darren Rooney
Owner & Designer
Hello! I'm a multi-disciplined creative and graphic designer based in Bangor, Northern Ireland, with over 18 years of experience in the industry. Throughout my career, I’ve had the privilege of working across a broad spectrum of sectors—from local businesses to global corporations—helping each of them tell their unique story through engaging and impactful design. My background includes everything from graphic design, branding, and 2D animation to web design, UX/UI, and digital learning solutions.
Most recently, I worked as an Art Director for a leading global medical communications agency, where I served as the Creative Lead for an entire business unit. In this role, I spearheaded design projects for the company’s largest client, ensuring every piece of work captured their vision while staying innovative and visually compelling. I also had the rewarding opportunity to mentor junior designers and lead small creative teams, nurturing new talent and fostering collaborative environments.
I have experience designing digital learning solutions within the healthcare and medical communications sector, including work for global pharmaceutical clients. This has involved translating complex clinical information into clear, compliant, and engaging training content for professional audiences - an approach that strongly informs how I design AI-driven training tools such as chat-based learning assistants.
Some of the global brands I’ve had the pleasure to work with include Jaguar Land Rover, Carnival Cruises, Allianz, AstraZeneca, LIDL and Nissan. My design philosophy is simple: create work that not only looks great but communicates effectively and leaves a lasting impression.
Outside of work, I’m a proud dad to my two daughters. I’m passionate about technology, gaming, movies, and football, and, of course, I never turn down a good pint of Guinness. I love bringing creativity to every aspect of life, and I’m always excited to work with clients who are ready to do the same.
Let’s connect and chat about creating something truly memorable for your brand!